Our Story
OVERVIEW
Managed by TMG, a leading travel and hospitality group operating throughout Asia since 1994, Emeraude Classic Cruises offers guests a premium, value-for-money experience in Halong Bay on 1- and 2-night itineraries.
Limited to just 80 passengers per sailing, the Emeraude is unique among the many hundreds of ships plying the waters of Halong Bay in that it is modeled after a turn-of-the-century paddle steamer, evoking a time when travel was synonymous with style and leisure.
From our vintage décor paired with state-of-the-art navigational and safety systems to our freshly-made crêpes on the Sundeck and elegant seafood BBQs – everything about the Emeraude is designed to make your Halong Bay cruise the safest, most stylish and memorable cruise experience possible.
THE STORY OF THE EMERAUDE
From Postcard to Pier
In 1999, a young Frenchman named Eric Merlin came across three old postcards in Paris’ St. Ouen flea market. Dated just before 1920, the faded postcards pictured paddle steamers in Halong Bay, with one of the vessels named “Emeraude”.
Obsessed with this elegant ship from a bygone era, Mr. Merlin set about finding information on the Emeraude, finally locating the family of Mr. Paul Roque, the original owner of the ship. As it turns out, their Paris apartment housed mementos of the ship, including a large antique model of the Emeraude as well as original China, silverware and even a century-old staff uniform.
Mr. Merlin learned that the Roques believed in exploring Halong Bay in style, ensuring that their ship had electric lights, ventilation, refrigeration and even darkrooms for the many photographers who were inspired by the area’s incredible scenic beauty.
Armed with this information, Mr. Merlin commissioned boat builders in Hai Phong, Vietnam to bring back the Emeraude, reviving not just a much-missed means of transport but also a lost era of glamor, romance and discovery.
In December 2003, the Emeraude was reborn as a modern ship built to exacting international standards but still very much inspired by the original design. The new Emeraude was envisioned as an ocean-going vessel, complete with Halong Bay’s first steel hull to complement state-of-the-art navigational and safety systems, making her one of the safest, smoothest cruise ships on the bay today.
From a faded postcard found by happenstance in a Parisian flea market, the Emeraude found new life and once again plies the emerald waters of Halong Bay, providing guests with an exceptional cruise experience inspired by the Golden Age of Travel.
Emeraude Cruises – A Timeless Brand Story
The Legacy of Emeraude Cruises
The brand story of Emeraude Cruises is deeply rooted in history, inspired by the legendary steamship that once sailed the emerald waters of Ha Long Bay. Originally built in the early 20th century by a French family, the historic Emeraude was a symbol of elegance, luxury, and adventure, offering travelers an exclusive way to explore one of the world’s most stunning natural wonders.
Reviving this golden era of travel, Emeraude Cruises was reimagined to bring the same classic charm and refined comfort to modern-day explorers. With a beautifully crafted heritage-style vessel, the cruise recreates the elegance of a bygone time while providing all the modern amenities expected of a premium experience.
A Journey Through Time and Nature
At Emeraude Cruises, we believe that traveling is more than just sightseeing; it is about immersing yourself in a story—one that blends history, culture, and nature. Our carefully curated itineraries allow guests to rediscover Ha Long Bay through the lens of heritage and adventure, much like the original travelers who set sail over a century ago.
From sailing past towering limestone karsts to exploring hidden caves, kayaking through crystal-clear waters, and enjoying traditional Vietnamese cuisine, every aspect of the Emeraude experience reflects the timeless beauty and charm of Ha Long Bay.
Why Choose Emeraude Cruises?
- A Unique Brand Story: Inspired by the historic Emeraude steamship, our cruise delivers an authentic and elegant journey through Ha Long Bay.
- Exquisite Design: Classic wooden finishes, vintage touches, and spacious sun decks create a nostalgic atmosphere.
- Luxury with Heritage: We combine historical inspiration with modern-day comforts, offering a premium yet intimate cruise experience.
- Culinary Excellence: Our gourmet dining includes a mix of Vietnamese flavors and international dishes, curated by top chefs.
- Unforgettable Experiences: Whether it’s kayaking, island excursions, cooking classes, or sunset cocktails, every moment on Emeraude Cruises is designed to be special.
Be a Part of the Story
Step aboard Emeraude Cruises and become part of a journey that transcends time. Let the charm of history, the allure of Ha Long Bay, and the elegance of a vintage-inspired voyage create memories that last a lifetime.
Join us on Emeraude Cruises and write your own chapter in this extraordinary brand story.
